Do you think there’s no link between your mobile app and SEO? Think again since Google is altering everything! Now is the time to take app SEO seriously and guarantee that your applications and content seem as high as possible in search engine results.

Nowadays, most organizations rely heavily on mobile apps. The precise stats vary depending on the source. Still, the average period spent daily using mobile applications by US people in 2012-2013 was around two hours per day (via Business Insider). Statista has more recent data, with 46% of US adults spending 5-6 hours daily on smartphones. Thus, connecting to clients through mobile applications is not an advantage but a need. However, merely designing an app is not enough; you must also market it.

Continue reading the blog because we will discuss how to conduct SEO for apps.

What is Mobile Application SEO?

Mobile app search engine optimization prepares your App Market or Google Play apps to appear higher in search results pages by understanding what people look for.

Just as you would optimize your website’s content by upgrading metadata and headers (also known as on-page app SEO), you can tweak the content of your mobile app to guarantee that it gets detected and indexed by the major search engines. Google shifted its attention to a mobile-first algorithm a few years ago. Not only does Google prefer and drive visitors towards mobile-friendly websites first, but they also suggest applications that correspond to people’s search phrases right at the vanguard of the search engine results page (SERP).

The objective is to optimize your website’s content, ensure it’s free of technical difficulties, and make other on-page enhancements. You will be compensated for this with higher rankings over time, boosting traffic.

As per Google’s official data, 27% of consumers find new applications using search engines, while 24% discover novel applications through the app’s website. Furthermore, the number of mobile applications accessible on both the Google Play Store and iOS has increased rapidly in recent years, with 1.96 million on Apple and 2.87 million on Google Play.

Also Read: App Marketing: Strategies to Boost Your Downloads

Top 5 App SEO Tips Every Developer Needs in 2024

Here are the top 5 mobile application SEO strategies that every developer needs to do in 2024:

Optimize The Homepage

It should go without mentioning that the first stage in serving a product is to guarantee that it functions properly. A useless program will not be installed for long, and terrible experiences frequently result in negative reviews, which can harm your app store rating. Your app, like a website, should load quickly and become well-constructed and thought-out to meet the demands of the user. Make sure to include these items on your homepage:

• Clear Call to Action: Confirm that your call to action’s primary goal is downloading the app. Keep this prominent and use high-intent keywords in it. For example, replace “Get started” alongside “Download the app” and move it above the fold so consumers do not have to scroll down to view it.

• App-website advertising and purchases: Highlight your app’s most excellent bargains, including discounts, events, fresh capabilities, incentives, and so on.

• Tip: When the user tries downloading the app, tell them what value the web page still provides. Encourage them to buy via the website (and save app store fees), join discussion groups, and learn techniques and methods. This will increase user engagement and enhance the entire experience.

• QR Code: Use a QR code to download the app. Desktop users can scan the code and download the software without going via the store. After the code is scanned, a clickable, more profound link will emerge. You can additionally provide a link to their phone or email.

• Use visual aids: Ensure users know your app’s new features and upgrades using mobile app SEO graphics. For example, place a video above the main content so people do not have to scroll down to see it. Users seldom browse all their way down a webpage, so making sure your video is near the top increases the likelihood that they will view it.

• Tip: Display a picture of your application on a mobile device to illustrate its UI (an excellent approach to presenting your app to people before they download it).

• Credible reviews: Include honest, verifiable customer reviews to encourage potential consumers to continue downloading. If possible, provide their names. Most of us will not buy a thing without first reading reviews, including applications! Adding ratings will not only aid users but also convey Google trust signals, thereby increasing your site’s credibility.

Ensure Your In-App Content Has Been Optimized For Search Engines

You must prioritize the standard of your in-app content. Google introduced application indexing in 2013, enabling mobile apps to appear in Google searches and lead consumers to the app in their stores.

Your app’s content must be optimized and of excellent quality to rank highly in search engines.

Google can delve deep into your mobile apps to locate and direct users to specific bits of information. Furthermore, the value of app indexing has grown as more people than ever utilize search to discover new mobile apps.

Also Read: SEO Copywriting 2023: How to Create Great Content That Ranks

Define Keywords

Keywords are phrases and words that show often in search engine results when consumers are looking for a certain product or service. Keywords are classified as follows based on their popularity:

• Low frequency (LF)
• Mid-frequency (MF).
• High frequency (HF).

Low-frequency (LH) keywords are words or phrases that show in App SEO search results infrequently. Approximately half of all search traffic consists of long inquiries that no one will ever repeat. Mid-frequency terms are more prevalent, while high-frequency words are the ones that customers use the most.

Furthermore, keywords might be classified as informative or transactional based on individual needs. Informational requests are terms that allow users to ask for solutions to their inquiries, such as how to clean shoes or prepare lasagna. A temporal request occurs when a person takes a specific action (buy, order, download, etc.) in response to a request.

Build An Optimized Landing Page For Your Mobile App

Creating your app is far from the end of the process. To increase traffic to your app, establish a landing page that directs customers to the application store, where they may download it. Optimizing the homepage for your mobile application is critical to ensure that it ranks well in search engines.

You may use classic Android App SEO tactics to optimize the landing page, such as keywords in the title, headers, and all over the page. Write an optimal meta description for the web page, add photos with keywords in the alt tags, etc.

Traditional keywords are vital on the homepage and in your mobile app. However, LSI, or latent semantic indexing, offers value by assisting search engines in determining precisely what your page is about.

Check out the terms that Google has underlined in bold in the search results. These are appropriate for your search.

At the lowermost of the web page, Google will offer more keywords that are also LSIs. Check with them to see what they recommend.

Also Read: Best Organizational Apps: Stay Organized On the Go

Encourage Reviews and Content Created by Users

UGC and favorable reviews are long-standing product marketing methods that have proven effective to this day. They not only boost your app’s legitimacy, but they also function as testimonies to user happiness.

Actively encourage satisfied customers to submit favorable evaluations. More essential, handle negative comments with professionalism and devotion.

When customers see your attention to problem fixing, it not only improves the user encounter but also demonstrates your app’s commitment to customer pleasure. Transparency and responsiveness promote trust, resulting in a devoted user base.

Also Read: How to Build Effective Small Business SEO Strategy In 2023

Conclusion

App SEO is increasing your application’s visibility and attracting users. It can be done in-app if your app is online, through creating a dedicated website, or through app stores. The ideal approach to achieve this is to create sub-pages for your app’s features, landing pages for specific audience segments, and a blog on related themes with marketing materials embedded in the postings.

A mobile app marketing strategy’s performance is determined by a variety of elements, and simply optimizing it for app stores is insufficient. The most popular applications have marketing and even community surrounding them, which is what generates a continual stream of new users as well as devoted followers who will continue to use your app.

Having a strong online presence via an SEO-optimized, reputable site, as well as embracing social media and paid marketing, will result in higher keyword ranks, better CTR, greater visitor numbers, and, eventually, more downloads.

Each store has distinct rating criteria; therefore, you must tailor your method accordingly. Comment below if you want to get your mobile application done and need assistance.

FAQs (Frequently Asked Questions)

Q#1 What Is SEO For Apps?

SEO is a collection of measurements and actions designed to improve a website’s ranking on a search results page. Accordingly, mobile application SEO refers to the keyword optimization of an iOS or Google Play app to increase its ranking on the search engine result page.

Q#2 How Do I Promote My App With SEO?

Here, you can promote your app with SEO:

• Keyword Research and Targeting
• The optimization of your application’s name, title, and Address for your primary keywords
• Creating app ratings and reviews
• Use deep linking in your mobile app.
• Indexing of your app in Google
• Rate of click-through optimization
• Building links Techniques

Q#3 How Do I Get My App Noticed?

• Paying for installations
• Seeking guest post possibilities and publication placement.
• Leveraging third-party advertisements
• App Store Optimization (ASO)
• Implementing influencer marketing.
• Receive guidance from us.