- Hardback
- Ebook
- Paperback
The Brompton (Paperback)
Engineering for Change
Will Butler-Adams, Dan Davies
Buy from
The story of the iconic Brompton bicycle and the company that built it
A TIMES BEST BUSINESS BOOK OF 2022
SHORTLISTED FOR A BUSINESS BOOK AWARD
'A gripping story about a great British brand' Jeremy Vine
Lightweight, compact, and now, electric: the cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design.
For over forty years, the Brompton's modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19, not to mention every other risk which any business faces. Where, then, did this ingenious feat of engineering come from? Who were the minds behind it? And how did a small company grow to become one of the biggest cycling brand names in the world?
This is not only the first look behind the scenes at Brompton Bicycle Ltd, but a masterclass in entrepreneurship, manufacturing, and scaling a business.
The Brompton (Hardback)
Engineering for Change
Will Butler-Adams, Dan Davies
Buy from
The story of the iconic Brompton bicycle and the company that built it
A TIMES BEST BUSINESS BOOK OF 2022
SHORTLISTED FOR A BUSINESS BOOK AWARD
'A gripping story about a great British brand' Jeremy Vine
Lightweight, compact, and now, electric: the cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design.
For over forty years, the Brompton's modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19, not to mention every other risk which any business faces. Where, then, did this ingenious feat of engineering come from? Who were the minds behind it? And how did a small company grow to become one of the biggest cycling brand names in the world?
This is not only the first look behind the scenes at Brompton Bicycle Ltd, but a masterclass in entrepreneurship, manufacturing, and scaling a business.
The Brompton (Ebook)
Engineering for Change
Will Butler-Adams, Dan Davies
Buy from
The story of the iconic Brompton bicycle and the company that built it
A TIMES BEST BUSINESS BOOK OF 2022
SHORTLISTED FOR A BUSINESS BOOK AWARD
'A gripping story about a great British brand' Jeremy Vine
Lightweight, compact, and now, electric: the cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design.
For over forty years, the Brompton's modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19, not to mention every other risk which any business faces. Where, then, did this ingenious feat of engineering come from? Who were the minds behind it? And how did a small company grow to become one of the biggest cycling brand names in the world?
This is not only the first look behind the scenes at Brompton Bicycle Ltd, but a masterclass in entrepreneurship, manufacturing, and scaling a business.
Reviews for The Brompton
Jeremy Vine
David Millar, former professional cyclist and CEO of CHPT3
From the Introduction
Times Best Business Books of 2022
Will Butler-Adams
Will Butler-Adams is a chartered engineer and CEO of Brompton Bicycle Limited. He was appointed OBE in the 2015 New Year Honours, featured in multiple publications including the Financial Times, and delivered talks for
Google and PwC. He lives with his family in London.
Daniel Davies
Daniel Davies was born near Birmingham in 1973 to a Welsh father and a Polish-German mother. He was educated at comprehensive schools, and the universities of Cambridge and East Anglia. He has lived in Prague, Sydney and Barcelona, and is currently based in London. His novel, The Isle of Dogs, was shortlisted for the Glen Dimplex New Writers Award and translated into several languages.
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